Do You Write About More Than one Topic?
You may have a main area of expertise, and then multiple sub-topic or different topics that you write articles about (some to pay the bills and others to feed their creative spirit). To avoid personal author brand erosion and solidify your expertise in front of the target niche that you write about, you must come up with a strategy to separate your various article topics.
A solution is to create multiple versions of your name or pen-names that you write under so that each one is locked in on a particular area of expertise.
Here's a fictitious name I picked out of the air to illustrate an example as to how many separate author names could be created out of a single persons name:
* Suzanne Jo Parker
* Suzanne J. Parker
* Suzanne J.P.
* Suzanne Jo P.
* Suzanne P.
* Suzi P.
* SJ Parker
* S. Parker
You get the idea. Each of these author names is STILL the same person, yet you can choose to lock each variation of the name to a separate topic to write your articles about. When using this strategy, a person reading your article may attempt to read others that you've written, but they will only see your other articles about the same topic. There will be no author brand erosion.
Example: "Suzanne J. Parker" would write articles
about Financial investing, and "Suzi Jo Parker"
would write articles about basketball.
In the offline world, this multiple author brands issue is also a factor, but it is even more important for the online world where a reader can quickly identify other articles you've written when they are hungry for more. Give them more of the same quality original articles that they are already reading, but isolate their attention by only writing about one topic of expertise under one single author name or variation of your author name. This will strengthen your message and your author brand at the same time.
As a bonus to this "authors with multiple brands" strategy, it will be easier to track your articles by each unique variation of your author name that you used, instead of finding all of your articles of every topic under one author name.
Easy Article Marketing | Article Marketing Tips | Article Marketing Strategy | Article Marketing Services & Software
Showing posts with label article marketing tips. Show all posts
Showing posts with label article marketing tips. Show all posts
Saturday, January 22, 2011
Wednesday, January 19, 2011
How To Write Effective Article Titles
Your article title is more than just an accurate description about what the reader will find in your article body; it’s a promise you make to build a trust relationship with your readership.
Ask yourself: “What does my article title promise to give to my reader?”
1. Your article title should promise to deliver your expert
information on a specific topic. It should build interest
or motivation.
2. Within 2-5 seconds of anyone reading your article,
they should be able to clearly see the answer to the
promise you made in your article title.
3. Do not bait or trick your reader into being forced to
visit your website to see the answer to the promise
you made in your article title. This is a credibility
and trust violation.
4. If you have a very short article title, be certain that
your article body includes the most socially acceptable
or expected solution or information that any
reasonable person would expect from a short title.
Better yet, don’t use very short article titles. Instead,
make them longer and more descriptive.
Ask yourself: “Does my article body deliver on the promise made in my article title?”
When you can answer that question with an absolute “YES!”, you know you have the makings of an excellent article.
Ask yourself: “What does my article title promise to give to my reader?”
1. Your article title should promise to deliver your expert
information on a specific topic. It should build interest
or motivation.
2. Within 2-5 seconds of anyone reading your article,
they should be able to clearly see the answer to the
promise you made in your article title.
3. Do not bait or trick your reader into being forced to
visit your website to see the answer to the promise
you made in your article title. This is a credibility
and trust violation.
4. If you have a very short article title, be certain that
your article body includes the most socially acceptable
or expected solution or information that any
reasonable person would expect from a short title.
Better yet, don’t use very short article titles. Instead,
make them longer and more descriptive.
Ask yourself: “Does my article body deliver on the promise made in my article title?”
When you can answer that question with an absolute “YES!”, you know you have the makings of an excellent article.
Friday, January 14, 2011
EzineArticles.com Article Title Guidelines In Plain English
EzineArticles.com is the largest article directories on the internet today, and hence is the most popular (and powerful) article distribution source for article writers. To maintain the qualities of the articles they allow to be submitted to their directory, they have strict guidelines that needs to be met.
One of the many guidelines they've set deal with Article Titles. To help you get your article approved, here are the current EzineArticles Article Title Guidelines:
1. Your Title MUST Be In Upper and Lower Case Letters
With The First Letter of Each Major Word Capitalized.
2. The article title must not be in all CAPS.
3. It is not required that you capitalize common words
such as “a” - “the” - “to” - “for” etc, we accept these
either way.
4. They do not accept QUOTES around your entire TITLE.
5. Do NOT end your TITLE with a period.
6. Do not submit Microsoft Word smart quotes in
your TITLE. This includes quotes, apostrophes, double
dashes, and 3 dots in a row. Replace smart quotes with
standard quotes (“x”), apostrophes, double--dashes/or
three periods (...) in a row.
7. Refrain from excessive repetitive punctuation in your
TITLE. One exclamation (!) or question mark (?) is enough
to make a point.
8. They do not allow HTML tags of any kind in your TITLE.
9. Your TITLE must begin with the first word flush to the
LEFT of the TITLE submission box.
10. They do not allow your AUTHOR NAME or any WEBSITE
URL to be in your TITLE.
11. Your TITLE must not be keyword stuffed (too many
redundant keywords used over and over again), but
rather should read as a natural language TITLE that
any human could easily appreciate. Do not over-
optimize your TITLE please.
12. They do not allow Prescription Drug names in the title
of your article.
13. They do not accept one (1) word as the article TITLE,
a MINIMUM of two unique words is required.
14. They do not accept articles that use slang terms or
profanity in the TITLE. Think child-safe or “G” rated
article titles.
If you are planning to submit your articles to EzineArticles.com (which you should), follow the above article title guidelines and you'll be one step closer to reaping the benefits of their huge article distribution capabilities. Good luck!
One of the many guidelines they've set deal with Article Titles. To help you get your article approved, here are the current EzineArticles Article Title Guidelines:
1. Your Title MUST Be In Upper and Lower Case Letters
With The First Letter of Each Major Word Capitalized.
2. The article title must not be in all CAPS.
3. It is not required that you capitalize common words
such as “a” - “the” - “to” - “for” etc, we accept these
either way.
4. They do not accept QUOTES around your entire TITLE.
5. Do NOT end your TITLE with a period.
6. Do not submit Microsoft Word smart quotes in
your TITLE. This includes quotes, apostrophes, double
dashes, and 3 dots in a row. Replace smart quotes with
standard quotes (“x”), apostrophes, double--dashes/or
three periods (...) in a row.
7. Refrain from excessive repetitive punctuation in your
TITLE. One exclamation (!) or question mark (?) is enough
to make a point.
8. They do not allow HTML tags of any kind in your TITLE.
9. Your TITLE must begin with the first word flush to the
LEFT of the TITLE submission box.
10. They do not allow your AUTHOR NAME or any WEBSITE
URL to be in your TITLE.
11. Your TITLE must not be keyword stuffed (too many
redundant keywords used over and over again), but
rather should read as a natural language TITLE that
any human could easily appreciate. Do not over-
optimize your TITLE please.
12. They do not allow Prescription Drug names in the title
of your article.
13. They do not accept one (1) word as the article TITLE,
a MINIMUM of two unique words is required.
14. They do not accept articles that use slang terms or
profanity in the TITLE. Think child-safe or “G” rated
article titles.
If you are planning to submit your articles to EzineArticles.com (which you should), follow the above article title guidelines and you'll be one step closer to reaping the benefits of their huge article distribution capabilities. Good luck!
Friday, January 7, 2011
Quick Guide To Article Writing
Article writing is a valuable tool that businesses use to grow. You can publish these articles on your own website, which shows search engine bots that you have unique, compelling, freshly updated content that uses all the right keywords. You can also publish these articles on third party article submission sites, which provide you with inbound links and shows that there is distinctive value on your page. The content of your articles should show readers that you're knowledgeable within your field and should get readers excited about the products or services you specialize in. Then, when it's time to buy, readers will click on a link to your page and find instant gratification!
Most article publishing sites offer their own writing and submitting guidelines. Generally speaking, the best article submissions are 400-500 words and contain one or two well-researched keyword phrases. The best keyword phrases are location-specific for small business contractors, realtors, retail stores and other companies. For instance, "Atlanta carpet cleaners" is a better term than just "carpet cleaners." Additionally, the density of your keywords is relevant too. In the past, web users would occasionally find sites with a hodgepodge of nonsensical words strung together. Today's search engines are much smarter and demand that relevant content be published, not just strings of useless keywords. Your tone should be engaging, written in second or third person, and informative. Try to tie industry news, recent studies and current events to your articles.
In this business, knowing what NOT to do is just as important as knowing what to do. Article writing rookies often make the following errors. First, some authors feel that using big words will make them sound smart, when in reality this tactic alienates readers and sends them elsewhere. Second, many authors write as they would for a school essay or magazine, but readers want short, concise paragraphs. Third, many writers keep repeating the same bullet points to drive their message home, but repetition is not needed in a short 500-word composition. Fourth of all, you don't want to write marketing articles in third person, when second person is so much more engaging. Fifth, you cannot steal other people's writing just because you found it online, nor can you simply re-publish the same exact article on every article directory site; search engines penalize websites that duplicate content.
Often people begin doing their own article writing and submitting to sites like www.ezinearticles.com or www.goarticles.com. You can read over the author guidelines and try to mold your work to these standards if you're up for the challenge. You can also do a little bit of your own web research. Try tools like Google AdWords (www.adwords.google.com/select/KeywordToolExternal) or the Google Search-based Keyword Tool (www.google.com/sktool/#). Choose the top four keywords and write four different articles based on one of the keywords. Aim for including the keyword about once per short paragraph for the appropriate density. Over time, you may decide to switch to more aggressive website marketing and partner up with a search engine optimization expert/copywriter team to take your business up a notch.
Most article publishing sites offer their own writing and submitting guidelines. Generally speaking, the best article submissions are 400-500 words and contain one or two well-researched keyword phrases. The best keyword phrases are location-specific for small business contractors, realtors, retail stores and other companies. For instance, "Atlanta carpet cleaners" is a better term than just "carpet cleaners." Additionally, the density of your keywords is relevant too. In the past, web users would occasionally find sites with a hodgepodge of nonsensical words strung together. Today's search engines are much smarter and demand that relevant content be published, not just strings of useless keywords. Your tone should be engaging, written in second or third person, and informative. Try to tie industry news, recent studies and current events to your articles.
In this business, knowing what NOT to do is just as important as knowing what to do. Article writing rookies often make the following errors. First, some authors feel that using big words will make them sound smart, when in reality this tactic alienates readers and sends them elsewhere. Second, many authors write as they would for a school essay or magazine, but readers want short, concise paragraphs. Third, many writers keep repeating the same bullet points to drive their message home, but repetition is not needed in a short 500-word composition. Fourth of all, you don't want to write marketing articles in third person, when second person is so much more engaging. Fifth, you cannot steal other people's writing just because you found it online, nor can you simply re-publish the same exact article on every article directory site; search engines penalize websites that duplicate content.
Often people begin doing their own article writing and submitting to sites like www.ezinearticles.com or www.goarticles.com. You can read over the author guidelines and try to mold your work to these standards if you're up for the challenge. You can also do a little bit of your own web research. Try tools like Google AdWords (www.adwords.google.com/select/KeywordToolExternal) or the Google Search-based Keyword Tool (www.google.com/sktool/#). Choose the top four keywords and write four different articles based on one of the keywords. Aim for including the keyword about once per short paragraph for the appropriate density. Over time, you may decide to switch to more aggressive website marketing and partner up with a search engine optimization expert/copywriter team to take your business up a notch.
Saturday, January 1, 2011
3 Article Marketing Tips For Immediate Impact
Article marketing is definitely the most cost effective way to market your product/service online. In this article we will be discussing a few article marketing tips that will help you get the most out of your efforts.
A simple article marketing tip would be to compile all your written articles into an e-book or PDF report that you can give away for free. Along with other promotional strategies, this can be a great way to increase the amount of website traffic you get. This can be done without spending any money, it only takes a little ingenuity.
For example, if you have 50 articles written on "learning piano", you can easily create a 50 page report on "how to learn piano in 30 days" and divide it into sections. Giving away reports is a form of viral marketing that can bring you lots of free and targeted traffic for a long time. Make sure you give your readers "give away" or "distribution" rights, so that they can give away the report to their visitors or subscribers.
The more the report spreads around, the higher will be your chance of getting free traffic. Make sure you take the time to put together a high quality product so that people are motivated to re-send it. That's a lot better than letting your articles remain on your desktop. This is a marketing tactic that is easy to do and can bring you great results.
Always, always, proof read your articles before they go live. After you publish your content, or articles, then there'll be no more chances to fix it. It's not hard to do at all, just give the final draft a good going over a few times. Nothing is more unprofessional than having mistakes in your articles that will simply spoil the look and feel.
You can also get your articles professional proof-read for a small cost. If your friends are nice, then you can get them to proof read for you, as well. This is an important step, so make sure you don't forget it.
The use of bullet points can enhance the quality and effectiveness of your articles. Good bullet points actually help readers to get through your articles much faster which is desireable. When interested readers go through your articles, you want them to see a lot of white space and have the article divided into small paragraphs and bullet points.
Articles that make more sense due to increased organization will always get better results with the readers. Creating a professional impression on your reader is important, and when you have bullet points in your articles, your readers will feel satisfied.
As stated, article marketing is very cost effective and perfect for creating targeted traffic. You'll have to put the effort into it to see good results, but the results are there to be gotten if you want them.
A simple article marketing tip would be to compile all your written articles into an e-book or PDF report that you can give away for free. Along with other promotional strategies, this can be a great way to increase the amount of website traffic you get. This can be done without spending any money, it only takes a little ingenuity.
For example, if you have 50 articles written on "learning piano", you can easily create a 50 page report on "how to learn piano in 30 days" and divide it into sections. Giving away reports is a form of viral marketing that can bring you lots of free and targeted traffic for a long time. Make sure you give your readers "give away" or "distribution" rights, so that they can give away the report to their visitors or subscribers.
The more the report spreads around, the higher will be your chance of getting free traffic. Make sure you take the time to put together a high quality product so that people are motivated to re-send it. That's a lot better than letting your articles remain on your desktop. This is a marketing tactic that is easy to do and can bring you great results.
Always, always, proof read your articles before they go live. After you publish your content, or articles, then there'll be no more chances to fix it. It's not hard to do at all, just give the final draft a good going over a few times. Nothing is more unprofessional than having mistakes in your articles that will simply spoil the look and feel.
You can also get your articles professional proof-read for a small cost. If your friends are nice, then you can get them to proof read for you, as well. This is an important step, so make sure you don't forget it.
The use of bullet points can enhance the quality and effectiveness of your articles. Good bullet points actually help readers to get through your articles much faster which is desireable. When interested readers go through your articles, you want them to see a lot of white space and have the article divided into small paragraphs and bullet points.
Articles that make more sense due to increased organization will always get better results with the readers. Creating a professional impression on your reader is important, and when you have bullet points in your articles, your readers will feel satisfied.
As stated, article marketing is very cost effective and perfect for creating targeted traffic. You'll have to put the effort into it to see good results, but the results are there to be gotten if you want them.
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