It's common for new business owners to wonder how to use article marketing to their advantage. For a startup, articles are a great way to demonstrate company expertise and announce some of the great products or services the company has to offer. There is a certain credibility and familiarity about reading several articles from a published author.
For established businesses, a press release promotional article can attract a journalist's eye who is nosing for a story and can add even more credibility. Best of all, web users who read these articles can check out the info box at the bottom of the text, which directs them to the business owner's homepage, where they can comfortably act after having learned all this new data.
The first step in knowing how to use article marketing is avoiding common rookie mistakes. One thing Google hates is repeat articles that have been cut and pasted in multiple locations. Google doesn't know that you were the author and doesn't have the patience to inquire. In fact, this heinous crime is often punishable by decreased ranking.
If you plan to write articles that can be used on your website and on a third party article directory, then you will need two slightly different pieces to pass the test. Another method that has lost favor is the "quantity over quality" strategy, where you submit an article to more than 50 websites. Unless you have thousands of high-quality links already, these cheap links won't help your page ranking or traffic.
If you're wondering how to use article marketing in a better way, then think "quality over quantity." Choose the top five trusted article directories and submit five unique articles. This is a great method for new sites looking to build gradual, believable, quality links.
After all, Google doesn't look for sites that suddenly spring up into quick fame, but rather, sites that have a long history of credibility and high rapport with readers. Google bots learned that article business marketing representatives were using automated programs to blast their articles onto dozens of websites in a short period of time, so they've come up with ways to prevent this tactic from helping sites gain the advantage.
Now that you've learned how to use article marketing in article directories, you may also be interested in using these articles for subscribers. Research shows that repeat customers bring the most business and spend the most money online. They also usually spread the word to family and friends, acting as unofficial spokespeople.
One of the best ways to continually drive repeat traffic is to offer them some sort of newsletter, RSS feed or ezine subscription, which provides them with a steady stream of valuable content. You can re-use many professional articles in your newsletter marketing, without fear of being penalized by Google.
Easy Article Marketing | Article Marketing Tips | Article Marketing Strategy | Article Marketing Services & Software
Showing posts with label article directory. Show all posts
Showing posts with label article directory. Show all posts
Sunday, January 9, 2011
Friday, January 7, 2011
Quick Guide To Article Writing
Article writing is a valuable tool that businesses use to grow. You can publish these articles on your own website, which shows search engine bots that you have unique, compelling, freshly updated content that uses all the right keywords. You can also publish these articles on third party article submission sites, which provide you with inbound links and shows that there is distinctive value on your page. The content of your articles should show readers that you're knowledgeable within your field and should get readers excited about the products or services you specialize in. Then, when it's time to buy, readers will click on a link to your page and find instant gratification!
Most article publishing sites offer their own writing and submitting guidelines. Generally speaking, the best article submissions are 400-500 words and contain one or two well-researched keyword phrases. The best keyword phrases are location-specific for small business contractors, realtors, retail stores and other companies. For instance, "Atlanta carpet cleaners" is a better term than just "carpet cleaners." Additionally, the density of your keywords is relevant too. In the past, web users would occasionally find sites with a hodgepodge of nonsensical words strung together. Today's search engines are much smarter and demand that relevant content be published, not just strings of useless keywords. Your tone should be engaging, written in second or third person, and informative. Try to tie industry news, recent studies and current events to your articles.
In this business, knowing what NOT to do is just as important as knowing what to do. Article writing rookies often make the following errors. First, some authors feel that using big words will make them sound smart, when in reality this tactic alienates readers and sends them elsewhere. Second, many authors write as they would for a school essay or magazine, but readers want short, concise paragraphs. Third, many writers keep repeating the same bullet points to drive their message home, but repetition is not needed in a short 500-word composition. Fourth of all, you don't want to write marketing articles in third person, when second person is so much more engaging. Fifth, you cannot steal other people's writing just because you found it online, nor can you simply re-publish the same exact article on every article directory site; search engines penalize websites that duplicate content.
Often people begin doing their own article writing and submitting to sites like www.ezinearticles.com or www.goarticles.com. You can read over the author guidelines and try to mold your work to these standards if you're up for the challenge. You can also do a little bit of your own web research. Try tools like Google AdWords (www.adwords.google.com/select/KeywordToolExternal) or the Google Search-based Keyword Tool (www.google.com/sktool/#). Choose the top four keywords and write four different articles based on one of the keywords. Aim for including the keyword about once per short paragraph for the appropriate density. Over time, you may decide to switch to more aggressive website marketing and partner up with a search engine optimization expert/copywriter team to take your business up a notch.
Most article publishing sites offer their own writing and submitting guidelines. Generally speaking, the best article submissions are 400-500 words and contain one or two well-researched keyword phrases. The best keyword phrases are location-specific for small business contractors, realtors, retail stores and other companies. For instance, "Atlanta carpet cleaners" is a better term than just "carpet cleaners." Additionally, the density of your keywords is relevant too. In the past, web users would occasionally find sites with a hodgepodge of nonsensical words strung together. Today's search engines are much smarter and demand that relevant content be published, not just strings of useless keywords. Your tone should be engaging, written in second or third person, and informative. Try to tie industry news, recent studies and current events to your articles.
In this business, knowing what NOT to do is just as important as knowing what to do. Article writing rookies often make the following errors. First, some authors feel that using big words will make them sound smart, when in reality this tactic alienates readers and sends them elsewhere. Second, many authors write as they would for a school essay or magazine, but readers want short, concise paragraphs. Third, many writers keep repeating the same bullet points to drive their message home, but repetition is not needed in a short 500-word composition. Fourth of all, you don't want to write marketing articles in third person, when second person is so much more engaging. Fifth, you cannot steal other people's writing just because you found it online, nor can you simply re-publish the same exact article on every article directory site; search engines penalize websites that duplicate content.
Often people begin doing their own article writing and submitting to sites like www.ezinearticles.com or www.goarticles.com. You can read over the author guidelines and try to mold your work to these standards if you're up for the challenge. You can also do a little bit of your own web research. Try tools like Google AdWords (www.adwords.google.com/select/KeywordToolExternal) or the Google Search-based Keyword Tool (www.google.com/sktool/#). Choose the top four keywords and write four different articles based on one of the keywords. Aim for including the keyword about once per short paragraph for the appropriate density. Over time, you may decide to switch to more aggressive website marketing and partner up with a search engine optimization expert/copywriter team to take your business up a notch.
Monday, January 3, 2011
Create and Manage An Article Directory To Funnel Traffic To Other Businesses
There are tons of great reasons why an online business or entrepreneur may want to create and manage an article directory. If you think about it, creating a directory that supports another business for the same market can bring you a lot of traffic. There is such a variety of resources and business building tools available that makes the entire process easy to do. If you feel intimidate at the thought of such an undertaking, then you should reconsider it because it is not. Here are several things to bear in mind for creating and managing an article directory.
SEO is critically important when you are building your article directory; therefore make your article categories appropriate for the right keywords. As you know, a good theme will help a lot; the site cannot be annoying to people in any way.
Your future results with ranking and organic traffic will be a result of how well you do your keyword research. Blogs have a silo structure, and that is one thing that helps them to rank well; you want your directory to have the same kind of structure. Do not neglect any aspect of your site in terms of on page seo. If you are smart you will not overlook or ignore doing this because it will help your articles to rank better.
Syndication is a good thing, and you can use that to your benefit for content in your directory. You want to avoid problems with using published content, so be sure to read the terms of service for publishing. No matter what, use your own articles to the fullest extent within your directory for obvious reasons. However, if you do want to use syndicated content, then that is super simple to locate with searching. This is definitely an alternative you can use if you wanted to go that route. But it could be part of your initial strategy to jump start your own directory.
Managing duties, for a small or one person business, calls for you to do all the marketing activities. Promoting your site using only free advertising is probably the best way to go, but there are very many ways you can do that. You can use article marketing (of course), video marketing, blog commenting, guest blogging, press releases, search engine optimization, pay per click ads, social marketing, and others.
But also think about what you will be doing with most of those approaches. What you will also be doing is creating backlinks to your new article directory. Obviously that is what you want to do because you know the value of backlinking and SEO. The state of affairs in late 2010 is that there are no excuses for not creating and managing an article directory of your very own.
If this sounds like a great idea, all you have to do is search for the tools and make a start. This can be a viable, sustainable business if you're willing to focus on it and make it one of your goals.
SEO is critically important when you are building your article directory; therefore make your article categories appropriate for the right keywords. As you know, a good theme will help a lot; the site cannot be annoying to people in any way.
Your future results with ranking and organic traffic will be a result of how well you do your keyword research. Blogs have a silo structure, and that is one thing that helps them to rank well; you want your directory to have the same kind of structure. Do not neglect any aspect of your site in terms of on page seo. If you are smart you will not overlook or ignore doing this because it will help your articles to rank better.
Syndication is a good thing, and you can use that to your benefit for content in your directory. You want to avoid problems with using published content, so be sure to read the terms of service for publishing. No matter what, use your own articles to the fullest extent within your directory for obvious reasons. However, if you do want to use syndicated content, then that is super simple to locate with searching. This is definitely an alternative you can use if you wanted to go that route. But it could be part of your initial strategy to jump start your own directory.
Managing duties, for a small or one person business, calls for you to do all the marketing activities. Promoting your site using only free advertising is probably the best way to go, but there are very many ways you can do that. You can use article marketing (of course), video marketing, blog commenting, guest blogging, press releases, search engine optimization, pay per click ads, social marketing, and others.
But also think about what you will be doing with most of those approaches. What you will also be doing is creating backlinks to your new article directory. Obviously that is what you want to do because you know the value of backlinking and SEO. The state of affairs in late 2010 is that there are no excuses for not creating and managing an article directory of your very own.
If this sounds like a great idea, all you have to do is search for the tools and make a start. This can be a viable, sustainable business if you're willing to focus on it and make it one of your goals.
Subscribe to:
Posts (Atom)