Writing Articles For Promotion

The article marketing business has emerged as the best way for website owners to promote their companies. In the past, business owners paid large sums for banner ads and pay-per-click campaigns that were all the rage.

Today, however, people are finding their money is best spent developing quality content to contribute to the wealth of information on the internet. Article marketing services have been going strong for the past decade and trends indicate there's no sign of slowing. If anything, developing unique content will become even more important as the social networking and viral video sites become even more prominent.

There are many different article marketing strategies commonly employed by experts in this field. One school of thought believes that quantity in articles is most important, so they make a pitch to clients that they make bulk orders that can bombard the internet to draw in many leads.

Another school of thought believes that a better quality article submitted to a few carefully chosen sites can act as a powerhouse, reeling in tremendous targeted traffic that is ready to purchase. A third school of thought aims to write content that gets picked up by publishers, so that they will re-use the content (with permission of the author, of course) and provide back-links to the author's website in return.

Targeted article marketing is one strategy used in the article marketing business. These articles are created with the intention of finding readers who are almost ready to buy. According to a March 2009 report from www.pricegrabber.com, 91% of online shoppers strongly agree with the statements: "Researching products online makes me feel more comfortable" and "Comparing prices online reassures me that I am getting the best deal."

In addition to price checking and reading up on products, consumers also browse for current news, look for coupons and visit social networks. Target marketing publishes articles that are steeped in information and use keywords that target a person's geographic location or unique needs.

There are many places that offer articles for free, as well as article marketing videos and tips. You can receive help getting started on your article marketing business or you can learn more about the business before signing up for services. Good places to read include www.marketingsherpa.com, www.seomoz.org, www.marketingprofs.com and www.onlinemarketingseo.com/website-sitemap.html. The more knowledge you gain, the more comfortable you'll be with your online marketing strategy, whether you're doing it yourself or outsourcing.