Does Marketing With Articles Work?

Some entrepreneurs feel they can whip up a 500-word article, submit it to multiple free article publishing sites and just sit back, while the traffic streams in. However, professionals who've made it to the first page of Google's search results know that marketing with articles entails so much more. You need to know what keywords will bring -- not just traffic -- but targeted traffic to your page.

You'll also need to know how to use links to your advantage. You will have to realize that submitting the exact same article to many sites can negatively impact your Google rating. You'll also need to understand how affiliate marketing, linking, press release submission and other tools work along with your article business marketing to create a strategic plan for success.

In one case study, a business owner created a 25-page niche website, with each inner page created around one target keyword phrase, for which a promotional article was created. Each article (including back-links in the "About the Author" resource box) was also submitted to directories like www.ezinearticles.com and www.goarticles.com.

He also got linked up with an affiliate network of 10,000 sites that trade one-way back-links as well. After eight months, there were 2,600 unique visitors and 650 returning visitors each month. This number continued to grow steadily to 5,315 in August and earned the owner $180/month in revenue through AdSense. As you can see, article business marketing really works!

There are many other case studies that support the benefits of marketing with articles. One search engine optimization/copywriting company from Los Angeles, California helped Delta Hotels increase their traffic by 175%. Luxury Home Magazine went from the 1,000+ page of Google search results to #1, 2 and 3 for targeted phrases like "Sacramento luxury homes" and "Hawaii luxury homes" within six months.

A small independent contractor, Kimberly Painting, reported lasting success, moving from 1,000+ to #1 for competitive phrases like "Atlanta painting," "Atlanta painters" and "Atlanta house painting!" A professional online article marketing company can work wonders for any industry it seems.

Marketing with articles can begin with anywhere from four to twelve well-thought, researched pieces. Every three to six months, it's a good idea to review your online article marketing strategy and order fresh content to maintain your Google position and develop new articles for submission.

Always use a professional copywriter to do the grunt work for you because quality content is far more important than quantity of content. Today's advanced search engine bots see through all the gimmicks and award only the best sites with its prestigious ranking.