Create and Manage An Article Directory To Funnel Traffic To Other Businesses

There are tons of great reasons why an online business or entrepreneur may want to create and manage an article directory. If you think about it, creating a directory that supports another business for the same market can bring you a lot of traffic. There is such a variety of resources and business building tools available that makes the entire process easy to do. If you feel intimidate at the thought of such an undertaking, then you should reconsider it because it is not. Here are several things to bear in mind for creating and managing an article directory.

SEO is critically important when you are building your article directory; therefore make your article categories appropriate for the right keywords. As you know, a good theme will help a lot; the site cannot be annoying to people in any way.

Your future results with ranking and organic traffic will be a result of how well you do your keyword research. Blogs have a silo structure, and that is one thing that helps them to rank well; you want your directory to have the same kind of structure. Do not neglect any aspect of your site in terms of on page seo. If you are smart you will not overlook or ignore doing this because it will help your articles to rank better.

Syndication is a good thing, and you can use that to your benefit for content in your directory. You want to avoid problems with using published content, so be sure to read the terms of service for publishing. No matter what, use your own articles to the fullest extent within your directory for obvious reasons. However, if you do want to use syndicated content, then that is super simple to locate with searching. This is definitely an alternative you can use if you wanted to go that route. But it could be part of your initial strategy to jump start your own directory.

Managing duties, for a small or one person business, calls for you to do all the marketing activities. Promoting your site using only free advertising is probably the best way to go, but there are very many ways you can do that. You can use article marketing (of course), video marketing, blog commenting, guest blogging, press releases, search engine optimization, pay per click ads, social marketing, and others.

But also think about what you will be doing with most of those approaches. What you will also be doing is creating backlinks to your new article directory. Obviously that is what you want to do because you know the value of backlinking and SEO. The state of affairs in late 2010 is that there are no excuses for not creating and managing an article directory of your very own.

If this sounds like a great idea, all you have to do is search for the tools and make a start. This can be a viable, sustainable business if you're willing to focus on it and make it one of your goals.