It's always good to expand our horizons as online marketers to find new methods for product promotion. While this is good and almost necessary, you shouldn't ignore the reliable methods that actually promise results if you're willing to work hard. As you know by the title, we are talking about article marketing, and it's a method that can work very well if you dedicate your self to it. There are so many incredible and interesting internet marketing methods, but article marketing is an old standby that retains one-of-kind qualities.
You don't need much to get started with it, very few resources, plus there is no charge to do it. What makes this method so powerful, and attractive, is the returns can become quite impressive if you dedicate yourself to it. Expect to need to be patient, it's just that if you're starting out the results will not be overnight. Here are just 3 benefits of article marketing that you can make happen in your business.
There are numerous benefits of article marketing, and search engine marketing (rankings) is just one of those benefits. Besides helping you build targeted backlinks, it also assists with boosting your page rank which is important when you have to impress Google. People use articles in very creative ways, but mostly just think about them as being published on sites around the net, and of course they point to your website - backlink!
Another important article marketing benefit are the quality backlinks you get by submitting your articles to various sites. By getting these backlinks from sites related to your niche, you will find your ranking in the search engines goes up. The articles you publish will tend to get republished on sites in your own niche, so if you've written articles about gardening, sites on that topic will publish them. If you write quality articles, it's likely that people will spread them to many sites, giving you lots of backlinks for no extra work. This way, you will not only get traffic from the article marketing directories, but from the search engines as well.
Another way article marketing helps you is by building your reputation as you write more articles. If you want to establish a business online, it's important to get credible in the eyes of your target audience, which is possible with article marketing. Building up trust with your readers is something that will happen over time, as you continue to publish articles that they get value from. As long as you work at it consistently, you can achieve a great deal for your business with article marketing.
If there is any mainstay in online marketing, then article marketing has to be one of them right up there with SEO. There is a lot more you can learn about article marketing, and we heartily encourage you to explore it. No matter what, though, keep diversifying your marketing and always keep testing different methods.
Easy Article Marketing | Article Marketing Tips | Article Marketing Strategy | Article Marketing Services & Software
Showing posts with label article marketing. Show all posts
Showing posts with label article marketing. Show all posts
Tuesday, January 25, 2011
Thursday, January 20, 2011
Top 5 Factors eZine Publishers Look For When Deciding Which Articles To Publish
One of the major reasons why article marketing continues to be an effective way to drive laser targeted traffic to your website is because your articles can get published by ezine publishers. If published, not only will your articles get distributed to all the readers of the ezine, but your resource box with the link(s) to your website will also get in front of potentially thousands of readers who are interested in the very subject of your articles.
This not only can get you more visitors to your website, but will also provide you with the valuable backlinks that are essential for SEO (search engine optimization).
When it comes to deciding which articles to publish, ezine publishers look for certain factors in the articles before giving the "go" sign. Here are the top 5 factors ezine publishers look for when deciding which articles to publish:
1. Does the article have zero self-serving links in the article body?
Loading up the body of your article with affiliate
links or other obvious self-serving links is a
liability and will keep your article from ever
seeing top results.
2. Does the article have no more than 2 self-serving links in the resource box?
Your resource box at the bottom of your article
should be short and to the point. It should
also be less than 10% of the total word count of
your article. Ezine publishers don't mind
giving you name credit and a link for sharing
your article with them, but they don't want to
look like a fool by being required to reprint
a short novel about all of your websites and
accomplishments.
3. Is the article within 250-700 words?
Readers want instant gratification from your
quality, original content. No one has the time
to really go deep when it comes to reading email
newsletters. It's proven that shorter articles
achieve a much higher distribution rate than
longer ones.
4. Does the article deliver quality, original content with numbered lists, bullet points or easy to glean information their audience would deem valuable?
Key Point: Make sure your articles are 100%
original content. Anything less is considered
an insult.
5. Is the article's author well recognized or respected within their market niche?
Ezine publishers have an ego just like you. They
want to use articles in their email newsletters
that make them look good. The more you use your
articles to help yourself gain credibility for
your unique expertise within your niche, the
greater the chances you'll find your articles
getting picked up by your ezine publishing
peers.
This not only can get you more visitors to your website, but will also provide you with the valuable backlinks that are essential for SEO (search engine optimization).
When it comes to deciding which articles to publish, ezine publishers look for certain factors in the articles before giving the "go" sign. Here are the top 5 factors ezine publishers look for when deciding which articles to publish:
1. Does the article have zero self-serving links in the article body?
Loading up the body of your article with affiliate
links or other obvious self-serving links is a
liability and will keep your article from ever
seeing top results.
2. Does the article have no more than 2 self-serving links in the resource box?
Your resource box at the bottom of your article
should be short and to the point. It should
also be less than 10% of the total word count of
your article. Ezine publishers don't mind
giving you name credit and a link for sharing
your article with them, but they don't want to
look like a fool by being required to reprint
a short novel about all of your websites and
accomplishments.
3. Is the article within 250-700 words?
Readers want instant gratification from your
quality, original content. No one has the time
to really go deep when it comes to reading email
newsletters. It's proven that shorter articles
achieve a much higher distribution rate than
longer ones.
4. Does the article deliver quality, original content with numbered lists, bullet points or easy to glean information their audience would deem valuable?
Key Point: Make sure your articles are 100%
original content. Anything less is considered
an insult.
5. Is the article's author well recognized or respected within their market niche?
Ezine publishers have an ego just like you. They
want to use articles in their email newsletters
that make them look good. The more you use your
articles to help yourself gain credibility for
your unique expertise within your niche, the
greater the chances you'll find your articles
getting picked up by your ezine publishing
peers.
Tuesday, January 18, 2011
How To Write More Articles In Less Time
Writing articles is fun, but it can be even more rewarding when you learn how to produce more in less time. To accomplish this, a good method to incorporate in your article writing routine is to produce 2 or more articles at a time. This is often referred to as Article Sets. A "set of articles" is anytime you produce 2 or more articles at a time.
Let's take a look at the types of Article Sets you can work on:
1. Article sets by topic or sub-topic.
Example: If you were writing about racquetball
as your topic, you could make a plan to write
2 articles on racquetball nutrition, 4 articles
that goes into detail about each of the
different color of racquet balls on the market
and what they mean, and a 10-pack of articles on
forehand or backhand drills.
2. Article sets by style of writing.
Example: One style might be all bullet points,
another lists of things, another is a Q&A
approach, another might be conversational
or discussion of issues.
Note: Each type of writing is best when done in
sets of the same style.
3. Accidental article sets.
Example: Your target is to produce (2) articles
that are 400 words each. While getting started,
you get on a roll and accidentally produce a
fantastic 800 word article. Break the article in
half, give the other half a new title and you
have an instant article set...even if it was
created by accident.
4. Article sets based on customer or prospect frequently asked questions.
Example: Customers or prospects are always
asking questions. Tune into them, group them by
topic, and then hammer out some article sets
that answer each question. Using the racquetball
topic, you might have 7 questions from your
audience on how to prepare for a tournament.
Each of them makes excellent article topics.
By producing Article Sets every time you write articles, you'll surely be producing more articles in less time. Good luck!
Let's take a look at the types of Article Sets you can work on:
1. Article sets by topic or sub-topic.
Example: If you were writing about racquetball
as your topic, you could make a plan to write
2 articles on racquetball nutrition, 4 articles
that goes into detail about each of the
different color of racquet balls on the market
and what they mean, and a 10-pack of articles on
forehand or backhand drills.
2. Article sets by style of writing.
Example: One style might be all bullet points,
another lists of things, another is a Q&A
approach, another might be conversational
or discussion of issues.
Note: Each type of writing is best when done in
sets of the same style.
3. Accidental article sets.
Example: Your target is to produce (2) articles
that are 400 words each. While getting started,
you get on a roll and accidentally produce a
fantastic 800 word article. Break the article in
half, give the other half a new title and you
have an instant article set...even if it was
created by accident.
4. Article sets based on customer or prospect frequently asked questions.
Example: Customers or prospects are always
asking questions. Tune into them, group them by
topic, and then hammer out some article sets
that answer each question. Using the racquetball
topic, you might have 7 questions from your
audience on how to prepare for a tournament.
Each of them makes excellent article topics.
By producing Article Sets every time you write articles, you'll surely be producing more articles in less time. Good luck!
Wednesday, January 12, 2011
Writing Articles For Promotion
"Content is King." This has become the maxim for website marketing in the new millennium. So far as we can tell, the best way to a search engine's heart is through writing articles that have been optimized with keywords.
There are many facets to pulling off a successful article advertising campaign, of course. You need to find a writer, keywords, article publishing sites and affiliates to partner up with. It's no surprise, then, that many business professionals choose an established web marketing company to help them connect the dots.
First, we'll talk about how the writing of articles can help your business. Ultimately, you want published articles to bring potential buyers to your site. The only way visitors can find your site (unless they're specifically searching your name) is by typing a term into the search engine and checking the links on the first page of results.
Statistics show if you're not in the top results, you can forget about people ever finding you. A group of people called Search Engine Optimization experts spend their days analyzing what sort of terms people are typing into the search engines. They can even run diagnostic tests on your page that tell them where people are coming from to reach your site, what search terms delivered traffic, what search terms delivered sales, how long people stayed on your site, what pages sent people fleeing and where people went next. This research can greatly help your overall internet marketing campaigns.
Before you hire a professional copywriter who specializes in writing articles, you'll need to meet with an SEO expert and determine what keywords are most valuable for your industry. In the past, just one or two general words related to your business or service would suffice. Today, longer phrases are preferable, as are location-sensitive terms.
In the olden days, you might have run a search and landed on a page that was fraught with spelling errors, full of nonsensical keyword repetitions or a page that just contained link after link. Today, the search algorithms are much more complex and an article marketing expert will tell you that it takes well-written copy with a certain keyword density to really attract search engine attention.
Another benefit of writing articles consistently is that each one creates another impression for web users. If a person sees your name once, he might soon forget it. If he sees it twice, he might remember it for a day or so, and then lose it from his mind. If he sees your name three, four, five times -- his curiosity and attention may be piqued.
Perhaps he'll check out your site, read through some of your blogs and begin to form an opinion on you. He may have the immediate impression that you must be popular to come up so many times. Over time, article marketing not only attracts visitors to your site, but buyers too. You may even find newspaper reporters contacting you because they figure you are an "expert" in your field, since your articles come up so often.
There are many facets to pulling off a successful article advertising campaign, of course. You need to find a writer, keywords, article publishing sites and affiliates to partner up with. It's no surprise, then, that many business professionals choose an established web marketing company to help them connect the dots.
First, we'll talk about how the writing of articles can help your business. Ultimately, you want published articles to bring potential buyers to your site. The only way visitors can find your site (unless they're specifically searching your name) is by typing a term into the search engine and checking the links on the first page of results.
Statistics show if you're not in the top results, you can forget about people ever finding you. A group of people called Search Engine Optimization experts spend their days analyzing what sort of terms people are typing into the search engines. They can even run diagnostic tests on your page that tell them where people are coming from to reach your site, what search terms delivered traffic, what search terms delivered sales, how long people stayed on your site, what pages sent people fleeing and where people went next. This research can greatly help your overall internet marketing campaigns.
Before you hire a professional copywriter who specializes in writing articles, you'll need to meet with an SEO expert and determine what keywords are most valuable for your industry. In the past, just one or two general words related to your business or service would suffice. Today, longer phrases are preferable, as are location-sensitive terms.
In the olden days, you might have run a search and landed on a page that was fraught with spelling errors, full of nonsensical keyword repetitions or a page that just contained link after link. Today, the search algorithms are much more complex and an article marketing expert will tell you that it takes well-written copy with a certain keyword density to really attract search engine attention.
Another benefit of writing articles consistently is that each one creates another impression for web users. If a person sees your name once, he might soon forget it. If he sees it twice, he might remember it for a day or so, and then lose it from his mind. If he sees your name three, four, five times -- his curiosity and attention may be piqued.
Perhaps he'll check out your site, read through some of your blogs and begin to form an opinion on you. He may have the immediate impression that you must be popular to come up so many times. Over time, article marketing not only attracts visitors to your site, but buyers too. You may even find newspaper reporters contacting you because they figure you are an "expert" in your field, since your articles come up so often.
Monday, January 10, 2011
7 Tips On How To Create Content And Beating Writers Block
Article Marketing continues to be one of the most easiest, reliable and consistent ways to drive targeted traffic to your website. However, creating content and beating writers block seems to be one of the biggest obstacles for many.
Here are 7 helpful tips to help you source content for new articles:
1. Old Ezine Articles: This includes your archives for articles that you have sent your ezine from the past 10+ years. If you've created multiple articles for each email newsletter issue, we recommend that you break your old ezine articles into single article chunks rather than multi-topic articles. If you have large ezine articles from your email newsletter archive, consider breaking them down into 250-300 word chunks rather than 1,000-3,000 word articles.
2. Old Original Forum Posts: If you've been on the internet for some time, there is a good chance you belong to a few forums that you might call yourself a "resident expert" on. All of your old forum posts that are greater than 250 words in length will make great new articles that you can put into distribution to create more traffic and sales for your business, and enhance your credibility.
3. Old Blog Posts: The whole point of blogging, besides posting frequently, is that you can easily syndicate your blog for others to read via the RSS reader of their choice. Because of the syndication orientation of blogging, your blog posts that read greater than 250 words make great articles that you can slap on a longer title, add a resource box that pitches your blog website and put a fast 250+ articles into immediate distribution.
4. Out of Date Books: Are you the author of a book no longer in print? If you own the copyrights to it, this is an excellent place to create hundreds of quality articles with just a short period of editing.
5. Current e-Books: Take 10%-20% of your hottest selling ebooks and flip into articles designed to entice your reader into wanting the complete ebook. You still need to deliver real content value here and not get skimpy or tease them with "what they could learn if they bought your ebook." Keep the articles short, with bulleted or small numbered lists.
6. Top 10 or Top 7 Articles: Everyone likes content they can read very fast. Why not create top 10 lists (or any number of "Top" things) related to your niche area of expertise. To begin, just create a headline such as "Top 7 Leaders Strategies For Newbie Managers" and then number the list from 1-7. Come up with a sub-headline for each tip and then do (1) paragraph describing the tip. You'll find these are easy to produce and crank out 5-10 of them per day.
7. Keyword Research: Google Suggest (http://www.google.com/webhp?
Example: "Yoga" when entered into Google Suggest tells me that I should write articles about "Yoga Journals or Journaling" and about proper form or different types of "Yoga Poses."
Take the above article marketing tips on how to create content and beat writersblock. Good luck!
Here are 7 helpful tips to help you source content for new articles:
1. Old Ezine Articles: This includes your archives for articles that you have sent your ezine from the past 10+ years. If you've created multiple articles for each email newsletter issue, we recommend that you break your old ezine articles into single article chunks rather than multi-topic articles. If you have large ezine articles from your email newsletter archive, consider breaking them down into 250-300 word chunks rather than 1,000-3,000 word articles.
2. Old Original Forum Posts: If you've been on the internet for some time, there is a good chance you belong to a few forums that you might call yourself a "resident expert" on. All of your old forum posts that are greater than 250 words in length will make great new articles that you can put into distribution to create more traffic and sales for your business, and enhance your credibility.
3. Old Blog Posts: The whole point of blogging, besides posting frequently, is that you can easily syndicate your blog for others to read via the RSS reader of their choice. Because of the syndication orientation of blogging, your blog posts that read greater than 250 words make great articles that you can slap on a longer title, add a resource box that pitches your blog website and put a fast 250+ articles into immediate distribution.
4. Out of Date Books: Are you the author of a book no longer in print? If you own the copyrights to it, this is an excellent place to create hundreds of quality articles with just a short period of editing.
5. Current e-Books: Take 10%-20% of your hottest selling ebooks and flip into articles designed to entice your reader into wanting the complete ebook. You still need to deliver real content value here and not get skimpy or tease them with "what they could learn if they bought your ebook." Keep the articles short, with bulleted or small numbered lists.
6. Top 10 or Top 7 Articles: Everyone likes content they can read very fast. Why not create top 10 lists (or any number of "Top" things) related to your niche area of expertise. To begin, just create a headline such as "Top 7 Leaders Strategies For Newbie Managers" and then number the list from 1-7. Come up with a sub-headline for each tip and then do (1) paragraph describing the tip. You'll find these are easy to produce and crank out 5-10 of them per day.
7. Keyword Research: Google Suggest (http://www.google.com/webhp?
Example: "Yoga" when entered into Google Suggest tells me that I should write articles about "Yoga Journals or Journaling" and about proper form or different types of "Yoga Poses."
Take the above article marketing tips on how to create content and beat writersblock. Good luck!
Sunday, January 2, 2011
Benefits of Article Marketing
Article marketing is a traditional marketing procedure that has been successfully taken an advantage of by countless Internet marketers. In this article we will share some of the good things about article marketing and how it can be beneficial to you.
If you are a seasoned internet marketer you may know that articles can generate specific traffic to your site free of charge. But did you know you can also use this method to create income consistently driven to yourself? Using this method of marketing can indeed increase your cash flow if used in a proper manner.
There are many marketers involved with article marketing directly who make hundreds of thousands of dollars every year using articles to promote products and services. Some find it somewhat difficult to achieve while others find it easy it really depends on your level of committment. Using articles to promote a product/service and making money is not a new concept. It is however a different subject all together to get search engines to rank you high enough to send you the traffic you'll need to generate this kind of income.
This method is often called Bum Marketing as far as the net marketing world is concerned. It basically involves you to create articles that are targeted towards long keyword phrases that get low traffic but also have low competition. When you use targeted keywords it is much easier to direct traffic to one or more of your articles.
Articles can promote many different things. If your aren't sure what you are doing when you first start out it's a good idea to begin with an affiliate product that pays a good commission. Driving traffic via search engines can help get your own product off the ground and earning cash too. There are many opportunities for leveraging article marketing to bring in cash flow and this is one of them.
You must identify your niche's and use them to create targeted lists of potential customers. You can collect the email addresses of site visitors using squeeze pages or opt-in marketing techniques. In exchange of their email address, you can give away a bribe such as a free ebook, report, video, audio, etc.
If you want to succeed you are going to have to see the big picture and be unique. You might have to "give away the farm" to attract your audience and get them to stay. There is absolutely no better thing to do than build your own email list because it gives you the freedom to create a long term business.
Another advantage to writing many articles is that you gradually create your own library of content that is available to you. The article content belongs to you and you can use it anytime you want for any purpose. Your articles can, for example, be put together as ebooks or courses you can sell or give away at some point.
You can simply repackage the articles into a simple report that can be downloaded and read by your visitors or subscriber. Also give anyone who has access to your free report the right to give it away themselves, to have it spread around the net. This is a form of viral marketing that has the potential to get you free traffic well into the future.
By using article marketing, you'll be able to generate long term traffic without spending any money at all. It can help you grow your online business in a short amount of time if you use it the right way.
If you are a seasoned internet marketer you may know that articles can generate specific traffic to your site free of charge. But did you know you can also use this method to create income consistently driven to yourself? Using this method of marketing can indeed increase your cash flow if used in a proper manner.
There are many marketers involved with article marketing directly who make hundreds of thousands of dollars every year using articles to promote products and services. Some find it somewhat difficult to achieve while others find it easy it really depends on your level of committment. Using articles to promote a product/service and making money is not a new concept. It is however a different subject all together to get search engines to rank you high enough to send you the traffic you'll need to generate this kind of income.
This method is often called Bum Marketing as far as the net marketing world is concerned. It basically involves you to create articles that are targeted towards long keyword phrases that get low traffic but also have low competition. When you use targeted keywords it is much easier to direct traffic to one or more of your articles.
Articles can promote many different things. If your aren't sure what you are doing when you first start out it's a good idea to begin with an affiliate product that pays a good commission. Driving traffic via search engines can help get your own product off the ground and earning cash too. There are many opportunities for leveraging article marketing to bring in cash flow and this is one of them.
You must identify your niche's and use them to create targeted lists of potential customers. You can collect the email addresses of site visitors using squeeze pages or opt-in marketing techniques. In exchange of their email address, you can give away a bribe such as a free ebook, report, video, audio, etc.
If you want to succeed you are going to have to see the big picture and be unique. You might have to "give away the farm" to attract your audience and get them to stay. There is absolutely no better thing to do than build your own email list because it gives you the freedom to create a long term business.
Another advantage to writing many articles is that you gradually create your own library of content that is available to you. The article content belongs to you and you can use it anytime you want for any purpose. Your articles can, for example, be put together as ebooks or courses you can sell or give away at some point.
You can simply repackage the articles into a simple report that can be downloaded and read by your visitors or subscriber. Also give anyone who has access to your free report the right to give it away themselves, to have it spread around the net. This is a form of viral marketing that has the potential to get you free traffic well into the future.
By using article marketing, you'll be able to generate long term traffic without spending any money at all. It can help you grow your online business in a short amount of time if you use it the right way.
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